WHAT’S NEW IN WEDDING PHOTOGRAPHY: The new IT bride wants both Legacy and Luxury

The future of elegant wedding photography and finding a photographer who cares about timeless imagery.

In the era of constant social media bombarding, we have somehow come full circle into a newfound appreciation for timeless art. There has been a big uproar lately on my social media talking about how gorgeous classical architecture contrasted with modern buildings that are grey and cold, and showcasing all kinds of vintage jewelry created to last for a lifetime while also being beautifully crafted hundreds of years ago. My intention with photography has always been to preserve the beauty and fleetingness of the current moment, whether it is a newborn photoshoot or a gorgeous destination wedding in Antigua Guatemala.

I have also been struggling to constantly post every single wedding I shoot, not because I am not eager to showcase all my couples and their unique days, but because I feel the market is yearning for deeper meaning and thoughtfulness. Brides have been bombarded with all kinds of publicity nowadays and being told that they should do this and the other, and it all adds up to just more noise on their screens (and ours as creatives). As if Brides didn’t have enough of that already.

2026 will be an amazing year for the wedding industry in Guatemala. We are already seeing a shift in how people are quoting services. Brides aren’t necessarily looking for someone who can do it all at the same time – craft a gorgeous portrait while simultaneously filming a behind the scenes TikTok and also telling your mother in law she shouldn’t worry about her makeup, she looks lovely!- Every service provider trying to get content on the couple’s day to showcase their work for the next couple is not an ideal scenario, but we have been told as providers that that’s what we need to do in order to get the next booking and keep our rent paid.

I refuse to fall into this trap and have decided to go in a completely alternate route. I am completely aware that this is a risk, but I am willing to take it if it means that I am being faithful to my belief system (from which my entire service is based on, mind you) that weddings are not about social media and they are so much more than that. The right clients for me will see this too, hopefully.

Starting to call my packages “collections” is an intentional thing. It’s my way as a photographer to help couples understand the meaning that their wedding holds in the lens of their entire lives and the legacy that they are starting on that day. I hesitate to call your wedding “the best day of your life” or “the most important day of your life”, not because I don’t think those things are untrue, but because if feels like turning a meaningful day into a psychological operation to get you to book that extra hour of service. I am against that wholeheartedly. The new prices also reflect the fact that I want to be able to be available to the couples who choose my work. I want them to be able to speak to me whenever, and to feel supported by me in their process, and I can’t do that if I have 200 weddings on a single weekend. The higher ticket I decided to go with reflects the quality I will deliver in all senses: service, equipment, support and artistry.

So, if you are a 2026 bride and you are looking for classical, timeless, beautiful images where the focus is the meaning, art and family, consider booking my services. Everyone has different preferences and that is what makes the market a beautiful thing. You can find providers for every style, and this is the route that I think some couples will go for, and I will be here for them to capture their days with my whole heart in hand, thankful to be able to work for likeminded people. This is not cookie cutter weddings, where everything looks mass produced and crafted for Instagram and TikTok, this is how you start your family’s legacy.

Happy holidays and 2025 high season.